What is PPC? How does paid search work?
Paid advertising can be a cost-effective strategy to drive leads and sales for your organization if done correctly. PPC (pay-per-click) advertising is a digital marketing strategy in which marketers are charged a fee each time one of their advertisements is clicked. In summary, it's an online marketing strategy. PPC advertising is widely used and is most strongly associated with Google, but it can also be found on Facebook, Bing, and other websites. If you've ever browsed for something on Google and observed that the first few results have a brief "Ad" label in the upper corner, you've undoubtedly come across Google sponsored search advertising. When an advertiser or an advertiser's digital advertising agency selects keywords that potentially produce commercial value, the paid search process begins. The quality score of a keyword and the maximum bid will influence where you rank when it comes to establishing your ad rank. Keywords are at the core of the pay